How to Identify Content Whitespace Opportunities to Grow Your Audience Faster

The competition for audience attention has never been fiercer, and creating content that will resonate with a specific demographic is exceptionally challenging. It’s one thing to look at previous material that has resonated, but how can you inform new content concepts that you haven’t explored before? How do you avoid repeating the same old messaging over and over? In […]

Understanding Google newest update: Meet Bert

This update will have the biggest impact pertaining to search since the release of RankBrain; as it will affect around ten percent of all search queries, according to information collected from Search Engine Land.